Our Team
Get Introduced to Our Team
ED WALLs, PRINCIPAL
Ed is an executive with over 35 years of domestic and international business experience. He has developed key strategic business relationships in over 50 different industries throughout several countries around the world. Bilingual in Spanish/English, Ed has worked in executive leadership positions with full P & L responsibility for many industry leaders focused on Mergers & Acquisitions, Turnarounds, Private Equity Funding, Administration, Sales, Operations, Supply Chain Logistics and Consulting with record results of over $3.5 Billion in economic impact in Central Florida and Latin America.
Ed has been an Owner-Principal of the Extreme Synergy Corporation and its subsidiaries since 2010. The focus of ES3 remains on C-Suite relationships in the Public and Private sectors that develop into long-term mutually beneficial business relationships. Ed’s diligent and meticulous work ethic for Fortune 500 and global organizations have continued to produced record results for those organizations.
Board Participation
Additionally, Ed serves or has served on multiple Boards throughout his career which included the President of the Maquiladora Association for the state of Guanajuato, Mexico which drives 80% of Mexico’s GDP. As President, Ed represented companies such as General Motors, Nestle, Pillsbury/Green Giant, Dean Foods, Sony, Westinghouse, and others in coordination with the President of Mexico, Vicente Fox, and his Cabinet. Locally, Ed participates on the Seminole County Sheriff’s Foundation Board (3 years), Advent Health Foundation Board (20 years), Austin Peay State University (APSU) Board of Trustees (10 years), President of the National Football Foundation & College Hall of Fame (10 years), President of the APSU Alumni Chapter (5 years), Church Advisory Council & Chair of the Stewardship Commission as well as leadership of several other community boards.
Athletics
As a collegiate athlete, Ed played both Football & Baseball for Division I Austin Peay State University in Clarksville, Tennessee of the Ohio Valley Conference (OVC). His accomplishments at APSU include the following: Team Captain (1986), Associated Press All-American Linebacker (1986), National Football Foundation Hall of Fame Member (Athletics and Academics) (1986), APSU Athletic Hall of Fame Member (2004), Member of Fellowship of Christian Athletes (FCA), Recipient of the Earl Walton Leadership Award (1986) and starting Pitcher for the Southern Division Baseball Champions (1984). Ed also joined the New York Giants of the NFL in 1987 as a free agent before experiencing a career ending knee injury.
EDucation
Ed received his BBA degree in Business Administration with a minor in Computer Science from Austin Peay State University in 1987. Ed is also certified by the Food & Drug Administration (FDA) and over the span of his career, he has managed thousands of employees and as an effective leader, led the turnaround of multiple failing acquisitions to profitable levels within a record period. He worked as an expatriate internationally for 5 years in Mexico from 1995-1999 and has lived in Central Florida since 1999 with his wife and 4 children. He is passionate about his faith, family, business, and sports and how they collectively synergize for the development of individuals and their families.
Bill James, Principal
Bill is one of two principal owners of Extreme Synergy Corporation, ES3 Sports, and ES3 Youth Foundation, a nonprofit 501(c)3 focused on helping today’s youth learn valuable life skills through a positive experience in sports. Before starting and developing his own business, Bill James gained over 35 years of successful sports marketing, recruitment, and event management experience. As Director of Leisure Services for Altamonte Springs, he brought international prestige and revenue. This native Orlando resident combines amateur, professional, and Olympic sporting events with effective marketing that fills thousands of hotel rooms and stimulates millions in economic impact.
Altamonte Sports
He was at the forefront of developing a model utilizing sports business as an economic driver for communities. His ideas for privatization of public services are now the model for others to follow, with low-cost, high-quality programs that engage communities with positive events. His initiative in developing the east coast Olympic Training Center for Softball gave our National Team an excellent place to train and host international competitions. Additionally, Altamonte Springs was a training center for many foreign national teams in a variety of sports including Water Polo, Weightlifting, Boxing, Volleyball, Etc.
Success
On the youth level, his leadership developed relationships with National Governing Boards that culminated in hosting state, regional, and national championships including the Babe Ruth World Series. He has worked closely with Babe Ruth Baseball, Youth Basketball of America, ASA/USA Softball, Little League Inc., and recently he and Ed were the lead consultants for relocating United States Sports Specialty Association’s (USSSA) national headquarters to Viera, Florida. USSSA, the largest multi-sport organization in the country with 4 million members is now hosting national and international events in its state-of-the-art complex featuring 16 baseball/softball fields and an 8,000-seat stadium. Locally, Bill has been instrumental in sports initiatives through his leadership with the Central Florida Sports Hall of Fame, Central Florida Sports Commission, Seminole County Sports Hall of Fame, Orlando Amateur Athletic Association and many others.
AWARDS
His expertise extends beyond sports business to major public events. The creation of Red, Hot & Boom in Altamonte Springs, Central Florida’s largest outdoor event held annually on Independence Day draws upwards of 200,000 people and is consistently voted the best July 4th celebration in Central Florida. In all, Bill has developed more than 200 sports, arts and entertainment events that feature a distinctive ability for community response and revenue creation.
Bill’s energy and ability to create effective and innovative sports/entertainment events has earned him such accolades as “Public Servant of the Year” by the Greater Seminole County Chamber of Commerce; and Jaycee’s “Good Government Award”. Bill is also the recipient of the “National Gold Medal Award for Excellence” by the National Parks and Recreation Association and in 2008 was inducted into the Seminole County Sports Hall of Fame.